Story and photos by Overtime Media
Just in time for the festive season, Campari has flown out of the blocks to engage consumers with an exciting Christmas promotion that will run for the next eight (8) weeks. The Campari ‘Mix & Win’ promotion is returning across six Caribbean countries, further strengthening the brand’s connection with its loyal customers in the region.
In T&T, this special holiday promotion kicked off last weekend at S&S Persad Supermarket in Guayaguayare, Miles Almandoz in Scarborough and Penny Savers in Canaan, Tobago with promotional models, brand representatives, loads of giveaways, special prizes and the ultra exciting Money Machine.
This activation offers consumers the chance to win exciting prizes with the purchase of any Campari bottle. Select stores across the region will feature money machines where customers can try their luck and win as much as cash as possible in a short period of time.
“With our dedication to providing exceptional carnival experiences across the region, we’ve witnessed tremendous growth in consumer engagement,” said Campari Group Brand Manager, Georgia Fearon. “Last year, the promotion was extremely well received, and it was important for us to continue what has now become a tradition, showcasing our gratitude for the support year-round. This campaign helps us maintain and further build on the strong relationships we’ve cultivated with our customers and suppliers across the Caribbean.”
Running from November 1 – December 31, 2024 the campaign will be active in Trinidad and Tobago, St. Lucia, Grenada, St. Vincent, The Bahamas and Suriname. Customers who purchase one or more bottles of Campari (750ml or 1L) will be eligible to win cash prizes, free chasers and other exciting rewards that are sure to boost the holiday spirit.
In addition to in-store promotions, Campari will be hosting weekly roadshows at various bars and lounges across the islands. These events will give brand representatives and influencers the opportunity to meet and connect with loyal Campari supporters, creating a festive atmosphere and bringing the Campari experience directly to consumers.
Senior Brand Manager for J.Wray & Nephew brands at AMCO, Nichelle Grey-Smith said the time was right for giving back and described the feedback received last weekend:
“It’s been a challenging year all around, so we are elated to see the joy that this promotion is bringing to consumers at these activations. Just imagine you’re heading to the grocery to get some supplies and wind up in our money machine taking home more money than you left with, or returning home with some extra joy juice in hand when you spot our beautiful models and participate in the fun-filled promotion happening on location at your favorite grocery or bar. With the Christmas season now in full swing and Carnival fast approaching, there is a spirit of festivity and celebration present and we want to highlight and reward that positive energy, whilst also saying thanks and giving back to communities and to our loyal consumers.”
As Campari continues to inspire cocktail lovers across the region, the brand invites consumers to explore the unique, bold flavours that have made it a global favorite.
“We want to ensure that Campari is synonymous with enjoyment, versatility, and high-quality taste during the holidays, whether you’re hosting a family gathering or toasting with friends, our Campari mixes are the perfect way to elevate any occasion,” continued Fearon. For more information about the campaign and to follow the latest updates, visit Campari’s social media pages @CampariCaribbean and @camparitrinbago
Campari Promotional models take photos with lucky winners following the ‘Mix & Win’ activation held at S&S Persad Supermarket in Guayaguayare last weekend. Last weekend’s winners include: Geraldine Gonzales, Carlene Cabralis, Akash Maharaj, Cio Morris, Thakoor Hasrath, Rishi Sieusahai, Quintin Gray, Shazard Backreedee, Giselle Maharaj and Sai Persad, among others who preferred to remain anonymous
