Cold, Bold, and Brew-tiful: As Nestlé adds cold coffee

XVIBES/JC

Who says corporate events can’t have vibes? Nestlé Trinidad just flipped the script with the official launch of their new Nescafé Ready-to-Drink (RTD) Cold Coffee line specifically brewed for the Caribbean taste. Held at their head office and factory (yes, the actual factory!), you’d never believe you were in an industrial space. Picture this: a magical garden-style picnic complete with lush greenery, cozy throw pillows, chic table setups, and cupcakes topped with edible coffee-themed art. The ambiance was straight out of a Pinterest dream, and credit must go to the creative team or genius company behind the transformation. Though we didn’t catch their name, whoever you are, you turned an ordinary location into an Instagram-worthy oasis that could rival a Silicon Valley launch party. Serious kudos!

The guest lists? Just as lit as the space. With influencers, media, and social media personalities invited, this event was clearly built for the young, hype Caribbean crowd. Nestlé showed they’re not just making drinks they’re curating experiences. Wrapped nestle branded mini-SUVs sat glistening like trophies (and yes, we were lowkey hoping for a surprise raffle!). But let’s talk coffee because the real stars were the Vanilla and Mocha RTD flavours, both locally made and ready to cool you down during those hot August limes. Mocha’s my personal fave, but honestly, try them both and thank me later.

This launch isn’t just a moment it’s a movement. Nestlé is doubling down on Caribbean production and betting big on the cold coffee craze that’s taken over Gen Z and young millennials. With over 50% of young consumers already sipping cold brews on the regular, and coffee sales shifting to chilled formats, Nestlé timed this drop perfectly. So yeah, chalk up another win for the team they’ve hit it out the park and straight onto grocery shelves just in time for vacation szn. And if this launch is any sign of what’s to come, we’ll be watching and sipping closely.